These brands are powerful because they are both financially strong as well as popular among consumers.
1. Google
This brand is valued at about 66 billion dollars and is undoubtedly the most powerful brand in the world. This search engine was started by Sergey Brin and Larry Page in 1996. Google is known for its unique innovations and mind-boggling growth rate. Google has become so big that the term is now in the dictionary.
2. General Electric
General Electric has been valued at about 61 billion dollars which makes it the second most powerful in the world. GE looks into a number of spheres including industrial technology, information technology, financial services, oil, films and much more. GE is very popular in India as well.
3. Microsoft
Microsoft Corporation earns about 44 billion dollars on a yearly basis and its brand value is about 54 billion dollars. Bill Gates owns the brand and founded it in 1975. Microsoft provides employments to over 75,000 people across the globe and Gates is both feared and admired by competitors.
4. Coca-Cola
This brand has been valued at approximately 44.134 billion dollars which makes it the fourth most powerful in the world. The company was incorporated in 1892 by Asa Griggs Candler. It was later bought by Woodruff and Bradley. While it may not be the most powerful in the world, it is definitely the most well-known.
5. China Mobile
The brand has been valued at about 41 billion dollars and is the country’s largest mobile operator. It has over 290 million subscribers and its turnover is almost as much as Vodafone year after year. China Mobile is extremely popular in Hong Kong and is the largest there.
6. Marlboro
Marlboro is worth about 39 billion dollars and is undoubtedly the most popular cigarette brand in the world. The brand has monopolized the industry with its famous billboard and magazine advertisements.
7. Wal-Mart
This brand’s value has been estimated at about 36 billion dollars. Wal-Mart is the largest retailer in the United States of America and sells the largest number of toys in the country as well. It was founded in 1962 by Sam Walton and became a part of the stock exchange 10 years later. The company is now owned by his widow, his daughter and three sons.
8. Citi
Citi has a brand value of about 33 billion dollars and was formed in 1998 after a 140 billion dollar merger. This company was taken over in 1993 by Primerica and is world renowned for being the first- automobile policy, space travel policy as well as commercial airline policy. The company’s name changed to Citibank during the 1970s and Charles Prince is the CEO today.
9. International Business Machines Corporation
Also known as IBM, this multination company deals with computer technology. It has its headquarters in New York and has about 350,000 employees all over the world. IBM was established during the latter half of the 1880’s and became a part of the stock exchange after 1915.
10. Toyota
Toyota’s brand value is about 33 billion dollars, making it the 10th most powerful in the world. It is a Japanese company and the world’s largest automobile manufacturer of buses, automobiles, robots and trucks. It has its headquarter in Aichi and generated about 179 billion dollars in terms of revenue during 2006. The present chairman is Fujio Cho and Katsuaki Watanabe is the CEO of the company.
1. GoogleThis brand is valued at about 66 billion dollars and is undoubtedly the most powerful brand in the world. This search engine was started by Sergey Brin and Larry Page in 1996. Google is known for its unique innovations and mind-boggling growth rate. Google has become so big that the term is now in the dictionary.
2. General ElectricGeneral Electric has been valued at about 61 billion dollars which makes it the second most powerful in the world. GE looks into a number of spheres including industrial technology, information technology, financial services, oil, films and much more. GE is very popular in India as well.
3. MicrosoftMicrosoft Corporation earns about 44 billion dollars on a yearly basis and its brand value is about 54 billion dollars. Bill Gates owns the brand and founded it in 1975. Microsoft provides employments to over 75,000 people across the globe and Gates is both feared and admired by competitors.
4. Coca-ColaThis brand has been valued at approximately 44.134 billion dollars which makes it the fourth most powerful in the world. The company was incorporated in 1892 by Asa Griggs Candler. It was later bought by Woodruff and Bradley. While it may not be the most powerful in the world, it is definitely the most well-known.
5. China MobileThe brand has been valued at about 41 billion dollars and is the country’s largest mobile operator. It has over 290 million subscribers and its turnover is almost as much as Vodafone year after year. China Mobile is extremely popular in Hong Kong and is the largest there.
6. MarlboroMarlboro is worth about 39 billion dollars and is undoubtedly the most popular cigarette brand in the world. The brand has monopolized the industry with its famous billboard and magazine advertisements.
7. Wal-MartThis brand’s value has been estimated at about 36 billion dollars. Wal-Mart is the largest retailer in the United States of America and sells the largest number of toys in the country as well. It was founded in 1962 by Sam Walton and became a part of the stock exchange 10 years later. The company is now owned by his widow, his daughter and three sons.
8. CitiCiti has a brand value of about 33 billion dollars and was formed in 1998 after a 140 billion dollar merger. This company was taken over in 1993 by Primerica and is world renowned for being the first- automobile policy, space travel policy as well as commercial airline policy. The company’s name changed to Citibank during the 1970s and Charles Prince is the CEO today.
9. International Business Machines CorporationAlso known as IBM, this multination company deals with computer technology. It has its headquarters in New York and has about 350,000 employees all over the world. IBM was established during the latter half of the 1880’s and became a part of the stock exchange after 1915.
10. ToyotaToyota’s brand value is about 33 billion dollars, making it the 10th most powerful in the world. It is a Japanese company and the world’s largest automobile manufacturer of buses, automobiles, robots and trucks. It has its headquarter in Aichi and generated about 179 billion dollars in terms of revenue during 2006. The present chairman is Fujio Cho and Katsuaki Watanabe is the CEO of the company.
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Top 10 Stunning Advertisements By Apple
Posted on 18 July 2010
Apple is known to create extremely stunning advertisements- both visually and in terms of design.
1. The Single AppleOne particular advert in a magazine showed the fruit against a simple beige background. It read- Simplicity is the ultimate sophistication. Apple computers are extremely basic and not adorned with complicated buttons and features like other computers. This was their USP initially and what made them so popular. The simple ad was stunning because it was plain and straightforward.
2. The Boring ManThis advertisement showed two men standing side by side. The one on the left wore a boring suit and glasses while the other wore a pair of jeans and a t-shirt. The caption under the man with the suit read- I’m a PC and the other one read- I’m a Mac.
3. Paper ThinWhen the Macbook air was launched, it was meant to be the thinnest laptop in the world. A magazine printed a screen on one side and the keyboard on the other which made the reader feel as though he was looking at a computer when he turned the page. The message was basic and simple- the Macbook air is as thin as paper.
4. SpywareThis advertisements showed the same two men standing side by side. The PC was wearing a trench coat and was under disguise while the other looked as cool as a cucumber. The PC said that he was trying to catch a virus which can enter the system and destroy it and encouraged the Mac to wear the false mustache and nose as well. The Mac says that he doesn’t need it as his system is strong enough.
5. The Pencil TestAnother advertisement by Apple showed a pair of hands holding a Macbook Pro and a pencil on its side. The verdict was simple- even the basic Mac laptop is as thin as a pencil and can be carried around without any difficulties.
6. PowerbookThis advertisement showed a woman using the Powerbook. The voiceover announced that the user could run the MS Dos software as well as the Macintosh software. The camera then pans out to show that the woman is using it at the Grand Canyon and it says “It lets you run away”.
7. Save Your DataThis advertisement showed Ellen Feis standing against a simple white background and talking about how she lost her homework assignment on her PC when the power went out. The advertisement ends by saying- switch to a Mac.
8. Think DifferentThis advertisements showed different people who changed the world including Einstein and Mahatma Gandhi. It was said that because they were crazy enough to believe, they changed the world. The Mac, similarly, encourages its users to think differently.
9. Easy to UseThis advertisement showed two overworked men trying to reboot a PC and change the settings in order to increase their productivity. A woman passes by and asks them how much longer they would be on as they had already spent 3 days on the process. A voice-over then says- “ if you want a computer that is easy to use “ while Apple’s logo flashes on-screen.
10. The Dial-UpThis advertisement was broadcast during the era when dial-up connections were used for the internet. It said that the first step was to connect the Mac’s plug into the outlet and the second step was to connect the telephone’s wire to the same outlet. The voice-over then laughed and said that there was no third step. And the Mac turned to show the following text- Say Hello to the iMac.
kindly look for more details on the advertisements
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