safaricom

Niko na Safaricom
The new campaign comes at a time when Safaricom is celebrating 10 years of immense success. It covers every bit of the journey Safaricom has been through to get where it is today as the country’s leading telecoms operator.

Featuring a longer-than-usual 90-second take, it is a showcase of the diversity of the Kenyan culture and brings together literally all the aspects of the country ranging from social to economic lifestyles.

“We are keen on highlighting what Safaricom stands for, which is the wellbeing of all Kenyans. We have over the years touched Kenyan lives in ways never seen before and made a tangible impact on Kenyan communities and Kenyan lives. This is what this commercial is all about.

Safaricom, through its diverse product and services portfolio, including the award winning M-PESA has won the loyalty of most Kenyans, currently controlling close to 80 per cent of the market. This constant connection is further reinforced through the company’s corporate social investment arm, the Safaricom Foundation, which is engaged in various projects and causes aimed at improving lives among Kenyan communities.

Safaricom runs the biggest budget in the Kenyan advertising industry and the latest campaign, which will run for the balance of the year, is likely to spawn a major revenue stream for media organizations. According to ad-trackers Synovate, Safaricom was able to gross ad exposure worth about Sh3.55 billion in the first nine months of 2010 compared to Sh2.33 billion grossed over a similar period in 2009. Actual ad-spend is likely to be much lower. Exposure would vary year-on-year, depending on our messages and strategic objectives.

“There is nothing quite as beautiful as Kenyans coming together, wherever they are all over Kenya to speak with one voice, to sing one song. I thank all those who have been involved in this venture for capturing the true spirit and genetic core of the Safaricom brand,” said Mr Joseph.

Subscribers will be able to assign the campaign jingle as their Skiza tune or ringtone, at no charge. The jingle or wallpapers related to the campaign can also be downloaded from the Safaricom web portal www.safaricom.com free of charge.

Safaricom commercials started out with The Better Option campaign.
The new campaign comes at a time when Safaricom is celebrating 10 years of immense success. It covers every bit of the journey Safaricom has been through to get where it is today as the country’s leading telecoms operator.

Featuring a longer-than-usual 90-second take, it is a showcase of the diversity of the Kenyan culture and brings together literally all the aspects of the country ranging from social to economic lifestyles.

“We are keen on highlighting what Safaricom stands for, which is the wellbeing of all Kenyans. We have over the years touched Kenyan lives in ways never seen before and made a tangible impact on Kenyan communities and Kenyan lives. This is what this commercial is all about.

Safaricom, through its diverse product and services portfolio, including the award winning M-PESA has won the loyalty of most Kenyans, currently controlling close to 80 per cent of the market. This constant connection is further reinforced through the company’s corporate social investment arm, the Safaricom Foundation, which is engaged in various projects and causes aimed at improving lives among Kenyan communities.

Safaricom runs the biggest budget in the Kenyan advertising industry and the latest campaign, which will run for the balance of the year, is likely to spawn a major revenue stream for media organizations. According to ad-trackers Synovate, Safaricom was able to gross ad exposure worth about Sh3.55 billion in the first nine months of 2010 compared to Sh2.33 billion grossed over a similar period in 2009. Actual ad-spend is likely to be much lower. Exposure would vary year-on-year, depending on our messages and strategic objectives.

“There is nothing quite as beautiful as Kenyans coming together, wherever they are all over Kenya to speak with one voice, to sing one song. I thank all those who have been involved in this venture for capturing the true spirit and genetic core of the Safaricom brand,” said Mr Joseph.

Subscribers will be able to assign the campaign jingle as their Skiza tune or ringtone, at no charge. The jingle or wallpapers related to the campaign can also be downloaded from the Safaricom web portal www.safaricom.com free of charge.

Safaricom commercials started out with The Better Option campaign in 2000, which led to many Kenyans choosing it as their preferred service provider. This would later be followed in 2006 by the landmark “Masai Mara” campaign whose aim was to deepen the connection with Kenyans. With a tourist, tour guide and Maasai herdsman as its characters, it showcased the beauty of Kenya, the recognition and inter-dependence of her people and deep respect for one another.

A 2007 execution sought to celebrate Kenya’s different cultures with different renditions specific to Western, Eastern/Nairobi, Central, Rift Valley and Coast regions. This campaign was particularly apt in an election year. A collage of the five campaigns would later be aired during the period of the post-election violence, underlining the ability of Kenyans to live harmoniously together and appealing to them to uphold peace.