![15 Finnish Fashion Designers : New Arrivals - Starring Finnish Fashion](http://www.egodesign.ca/_files/articles/106d_highres_parikka.jpg)
15 Finnish Fashion Designers
New Arrivals - Starring Finnish Fashion
Aila Kolehmainen + Nargisse Rafik, June 25, 2007
Aila Kolehmainen + Nargisse Rafik, June 25, 2007
![Samu-Jussi Koski_Aleksi Niemelä_Helsinki_Finnish](http://www.egodesign.ca/_files/articles/blocks/1797_highres_samujussikoski.jpg)
Samu-Jussi Koski_Aleksi Niemelä_Helsinki_Finnish
Designer: Samu-Jussi Koski, Pattern: Maija Louekari, Pisaroi
Product: OMRA dress
Year of Design: 2007
Producer: Marimekko
Specify: silk/viscose
Photo: Aleksi Niemelä
DFF presents 15 young designers and visionaries of Finnish fashion along with main developments in this field. The journey tells what is today’s luxury design or street fashion. How does creative design differ from luxury design? What is essential in Finnish fashion – uniqueness, boldness, originality or something completely different?
![Freeman_Mikko Ryhänen_Helsinki_Finnish](http://www.egodesign.ca/_files/articles/blocks/1798_highres_ctrlemilblamblamsma.jpg)
Freeman_Mikko Ryhänen_Helsinki_Finnish
Designer: Freeman
Product: jarmusch tshirt
Year of Design: fall 07
Producer: CTRL
Specify: 100% cotton
Photo: Mikko Ryhänen
![Anna & Tuomas Laitinen_Shopi Fujii_Helsinki_Finnish](http://www.egodesign.ca/_files/articles/blocks/1801_highres_laitinen.jpg)
Anna & Tuomas Laitinen_Shopi Fujii_Helsinki_Finnish
Designer: Anna & Tuomas Laitinen
Product: Alpaca dress
Specify: Material: Alpaca wool and videotape
Photo: Shoji Fujii
Fashion - forever attracting with novelties. Fashion follows the pulse of the times and its changes reflect changes in society. Fashion designers need not only a sense of form and material but also the ability to anticipate things to come. New Arrivals, Design Forum Finland’s summer exhibition, presents the young designers and visionaries of Finnish fashion along with main developments in this field. The exhibition tells what is today’s luxury design or street fashion. How does creative design differ from luxury design? What is essential in Finnish fashion - uniqueness, boldness, originality or something completely different?
![Paola Suhonen_Helsinki_Finnish](http://www.egodesign.ca/_files/articles/blocks/1799_highres_ivanahelsinki.jpg)
Paola Suhonen_Helsinki_Finnish
Designer: Paola Suhonen
Product: wooldress Nio
Year of Design: 2007
Producer: IVANAhelsinki
Specify: 100 % wool
Photo: Paola Suhonen
![Daniel Palillo_Chris Vidal_Helsinki_Finnish](http://www.egodesign.ca/_files/articles/blocks/1802_highres_palillo.jpg)
Daniel Palillo_Chris Vidal_Helsinki_Finnish
Designer: Daniel Palillo
Specify: cotton
Photo: Chris Vidal
![Anna & Tuomas Laitinen_Helsinki_Finnish](http://www.egodesign.ca/_files/articles/blocks/1800_highres_laitinen_piirros.jpg)
Anna & Tuomas Laitinen_Helsinki_Finnish
Designer: Anna & Tuomas Laitinen
Product: sketch
New Arrivals addresses the nature and ideology of fashion, and gives voice to the designer. The designers tell of their own starting points and ways of working. What is their inspiration? What stories are to be found behind the designs? This exhibition gathers an important group of young Finnish fashion designers, most of whom work for the international market. They will display fresh aspects of their output. Participants include Aki Choklat, CTRL, Samu-Jussi Koski/Marimekko, IVANAhelsinki, LAITINEN, Daniel Palillo, Minna Parikka, Rinne Niinikoski, Hanna Sarén, Saint Vacant Footwear, Anssi Tuupainen/Turo Red Label, Tiia Vanhatapio and Jarno Viitala/Nanso.
![Aki Choklat_Christian Trippe_Helsinki_Finnish](http://www.egodesign.ca/_files/articles/blocks/1809_highres_choklat.jpg)
Aki Choklat_Christian Trippe_Helsinki_Finnish
Designer: Aki Choklat
Product: Medieval shoe
Year of Design: 2007
Producer: Anrea Traina
Specify: vegetable tanned leather, natural rubber sole, cotton thread and metal studs 100 % handmade, without electricity
Photo: Christian Trippe
![James Lax_Janne Lax_Helsinki_Finnish](http://www.egodesign.ca/_files/articles/blocks/1808_highres_vacant.jpg)
James Lax_Janne Lax_Helsinki_Finnish
Designer: Janne Lax
Product: ST4, 38 Brown Suede
Year of Design: 2007
Producer: Lax Creation
Specify: Material: upper suede, lining calfskin, leather sole Made: hand-crafted in small series
Photo: Janne Lax
![Tiia Vanhatapio_Nina Merikallio_Helsinki_Finnish](http://www.egodesign.ca/_files/articles/blocks/1806_highres_tiiavanhatapio.jpg)
Tiia Vanhatapio_Nina Merikallio_Helsinki_Finnish
Designer: Tiia Vanhatapio
Product: Betty cocktail dress
Year of Design: Tiia Vanhatapio A/W 07/08
Producer: Dark Creations Oy
Specify: Material: bridal satin
Photo: Nina Merikallio
“We were asked to curate an exhibition on Finnish fashion design. A complex task, how to approach it? Fashion manufactures perpetual newness. But every new thing comes from somewhere, has a history, a context, an origin. We wanted to make an exhibition that reveals these sources, investigates the processes, introduces the people behind the designs, and lets the visitor finally interact with the products in the most natural and exciting way.
![Anssi Tuupainen_Jonas Lundqvist_Helsinki_Finnish](http://www.egodesign.ca/_files/articles/blocks/1807_highres_tuupainen.jpg)
Anssi Tuupainen_Jonas Lundqvist_Helsinki_Finnish
Designer: Anssi Tuupainen
Product: Jacket Adrien 3236, jacket Kevin 3211, pants Ethan 3211, shirt Adam 3732
Year of Design: 2007
Producer: Turo Tailor Oy
Photo: Jonas Lundqvist
![Rinne Niinikoski_Christian Yakowleft_Helsinki_Finnish](http://www.egodesign.ca/_files/articles/blocks/1804_highres_rinneniinikoski.jpg)
Rinne Niinikoski_Christian Yakowleft_Helsinki_Finnish
Designer: Rinne Niinikoski
Year of Design: 2007
Specify: 100 % cotton
Model: Noora Pitkänen
Hair and makeup: Noora Pitkänen
Photo: Christian Yakowleff
![Jarmo Viitala_Nanso/Lempivaate_Helsinki_Finnish](http://www.egodesign.ca/_files/articles/blocks/1810_highres_viitala.jpg)
Jarmo Viitala_Nanso/Lempivaate_Helsinki_Finnish
Designer: Jarno Viitala
Product: Kruunu dress
Year of Design: 2007
Producer: Nanso
Specify: Material: modal, lyocell, elasthane
Photo: ©Nanso/Lempivaate
"In the following months, we met 15 designers, discussed their work, made them fill out questionnaires, interviewed them on video; visited their homes, factories, offices, shops and studios; emailed, faxed, phoneconferenced, fedexed and started to call them by their first names. We asked them to tell stories, to fill boxes with things from their world, to take us behind the scenes, further than glossy pages, photoshoots, runways, clothes racks, and to show something beyond spring-summer and autumn-winter.
![Hanna Sarén à Fredrikinkatu_Joanna Moorhouse_Helsinki_Finnish](http://www.egodesign.ca/_files/articles/blocks/1805_highres_saren.jpg)
Hanna Sarén à Fredrikinkatu_Joanna Moorhouse_Helsinki_Finnish
Product: Hanna Sarén shop in Fredrikinkatu, Helsinki
Photo: Joanna Moorhouse
![Minna Parikka_Nina Merikallio_Helsinki_Finnish](http://www.egodesign.ca/_files/articles/blocks/1803_highres_parikka.jpg)
Minna Parikka_Nina Merikallio_Helsinki_Finnish
Designer: Minna Parikka
Product: Raquel shoe, Priscilla shoe, Maxine bag
Year of Design: 2007-2008
Photo: Nina Merikallio
www.designforum.fi
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